Quotes vs Prices

Many websites these days offer quotes online. You can find mortgage quotes, service quotes, car insurance quotes even home make over quotes.

There comes a point when its just easier to buy than it is to compare quotes. The technology is present online to provide the price as opposed to the quote. Quotes in essence become a way to capture our attention and force us to pay attention to a product, price and program that we would much rather shop around.

I suspect that this form of marketing is going to result in some modernization soon. Wal-mart is starting to enter into insurance and mortgages and Google has some experience with Froogle and online shopping. Its just a matter of time before one of them comes up with a real time personalized pricing product that skips the quote submission process all together.

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