Google Acquisres Adscape and Adds Gaming Ads to its Adsense and Adwords Advertising Advantage

Google recently acquired Adscape media Inc. closely held company out of San Francisco.

A company whose name sounds as if it was almost tailor-made for a Google purchase, Adscape has now been acquired by Google for terms which have not been disclosed.

Google's primary revenue stream comes from online advertising, especially ads designed to show up on other websites around the Internet.  There AdSense and Adwords lines of business now have a component that will enable advertising to be generated through online gaming systems.  It sounds like a custom fit for Google despite the excessive use of the word 'Ad.'

Just like Apple has attempted to trademark the word 'pod' blatantly after the fact, I wonder if Google will attempt to trademark the word ad?

Stranger things have happened in technology.

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