Maven Mapper's

People will do weird things to look sexy.  They will wear uncomfortable clothing, shoes and more.  They'll go through strange procedures and act un-natural.  For years I spent a great deal of time training people on good ergonomics and posture.

Today, I received some stray email for BitDefender that must defend my computer from stray bits  . . .  or pieces.

I really could care less, but I did notice their ad image that accompanied their offer for two reasons, but before I mention the reasons I should mention that I am a male and I do take notice of attractive women.

That Caveate Aside, I noticed that

1. This is really bad ergonomic posture
2. If there were no computer involved this would be a sexy picture

As an ergonomic trainer, the image actually turned me off the product, and that made me pause.  The conventional wisdom in marketing (for right or for wrong) is that using attractive models in images with products can help sell products.

But in this case, the image despite conventional wisdom does the opposite.  The pose is just too unnatural.  Not in a Cirque de Solei contortionist moving pianos into moving trucks while standing on their hands bent backwards and in half with the piano balanced on their toes unnatural, but just from a reality test kind of way.

I can't imagine ever seeing someone sitting on their knees on a tile floor typing on a laptop.  So from that perspective, I suspect that this image and campaign might not go anywhere so you better watch out for those flying bits and pieces.